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SEO (Search Engine Optimization) SEO is a critical digital marketing technique that helps websites rank higher in search engine results pages (SERPs) and increase their online visibility. SEO involves various strategies and techniques aimed at optimizing a website to make it more search engine friendly and user-friendly. In this blog, we will delve deeper into what SEO is, how it works, and the benefits it offers. Understanding SEO SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website, which can result in higher website traffic, more leads, and increased revenue. SEO involves multiple components, including keyword research, on-page optimization, content optimization, link building, and technical optimization. How Does SEO Work? Search engines like Google use complex algorithms to determine the ranking of websites on SERPs. SEO helps website...